In my previous post I spoke about “Shiny New Object Syndrome”. It happens to most of us because we are looking for immediate gains – because that’s what these shiny object promise.
Imagine instead, gradual gains built on sound principles that apply over time and would meet with success. You’d be a lot more successful. How do you do that? By making a skill unconscious! Easier said than done, right? Not really. Think about the concept of getting just 5 people a day on your opt in list. You may have to try several things before you can make it happen. But if you kept at it, eventually you’d find what works for you. Apply it over and over again and pretty soon, it will become second nature. You become so proficient that you find a way to make it work without you actively doing it.
Now add a second technique or skill that adds 5 more subscribers a day. Now combine both of your skills and you have cultivated an even more valuable skill. For example – you are great at article marketing; that’s your first skill. You have perfected that skill and are looking to move forward. You think you are pretty good at video marketing. Use the 5 a day model for your video marketing. Once that becomes second nature, you are now a video marketing expert. Now combine your article marketing and video marketing and you can create better sites. Now you are generating more traffic and more subscribers.
Now that you have mastered 2 skills your confidence level should be through the roof. What about creating your own products? You start promoting your products and meet with some success. You can add yet another skill – getting affiliates to promote you. So now you are getting affiliate traffic, article marketing traffic, video marketing traffic, search engine traffic and more.
Then you are ready to tackle another skill – paid advertising.
Do you see how one skill builds on the next, and builds on the next, and builds on the next? Each one builds on the other. Don’t spend your time beating yourself up because of all of the shiny objects you have purchased. Go through the ones that you like the best and take some of the basic things that you can build come long term skills over time.
The one thing that you must master is tolerance for uncertainty. Uncertainty leads to procrastination. Uncertainty breeds fear which leads to procrastination. How do you fix that? Accept uncertainty. Ask any business owner and they will tell you how many times they were uncertain. Just accept that it is a part of everyday life and tell yourself that it’s OK. Tell yourself that this experience will make you a better person and you will be able to give more value to others because of the experience that you have gained. Then go out and take action.